The social media-leading company focusing on protecting consumer's privacy from Facebook can create difficulties for political campaigns.
Facebook has taken new measures in this regard since the company named Cambridge Anatetica receiving 87 million subscribers privately for using them for a political campaign.
After these measures, it would be very difficult for companies to "micro target". This is a technique that was used by the Donald Trump's election campaign in the US presidential election 2016.
Joseph Hall, chief technologist for Center for Democracy and Technology, says that the target of micro-targeting is very important for election campaigns. It estimates how much money to spend on the user and who to show their advertisements.
'There will be a lot of impact on election for any ban on collecting data.'
Micro targeting is not new. Marketing experts used this method before Internet times. But in the form of social media, such information is available to ordinary people, it is easy to find out how much the revenue is, what political ideas are, or what other preferences are.
Joseph Hall said that if Facebook stopped using consumer data in election campaigns, they would not be able to target people in a very specific way. It is not a bad thing, but people running political campaigns will not like it because it will increase their expenses. '
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